Here Come The Iphone 5S Ads Touting Touch Id And Gold Color Option
Apple appears to be changing gears from its previous Designed by Apple in California campaign following the release of the new iPhones. Apple’s latest full page ad is appearing in this week’s edition of the New Yorker and this time around focuses on the new fingerprint sensor and Touch ID feature on the gold iPhone 5s. The text from the ad reads: Apple’s previous Designed by Apple in California ads made a point of focusing on on its ecosystem and the people that use it rather than specific products, but it’s clear the focus has changed slightly now that it has new iPhones on the market....